about.
Peppy is a game-oriented mobile platform for children built around a virtual pet experience. Users care for an AI-powered pet, interact with it through play, customization, and activities, and build an emotional connection inspired by classic pet simulation games.
task and scope.
I joined the product at the MVP stage with the goal of evolving the game beyond its initial version. The scope included improving the overall user experience, refining core gameplay mechanics, updating the UI, and expanding functionality while maintaining strong engagement for a young audience.
my role and impact.
I worked on the product’s post-MVP evolution, analyzing existing UX and UI to identify usability gaps and engagement opportunities. In close collaboration with the game designer, I contributed to refining game logic and interaction scenarios between the user and the pet, as well as developing and enhancing gameplay mechanics.
I updated and improved the UI with a strong focus on child-friendly design, emotional feedback, and established game design patterns. Throughout implementation, I collaborated closely with product and engineering teams, helping deliver a more cohesive gameplay experience, improved usability, and an interface that strengthened user engagement and emotional attachment to the virtual pet.
