about.
I design complex, scalable digital products, working at the intersection of product strategy, human behavior, and business goals.
With a background in psychology (MSc), I create clear, user-centered systems that support critical decisions and long-term product growth.
skills.
tech stack.
experience.
Lead Product Designer
Vanguard Games
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Armenia, Yerevan
Sep 2025 - Jan 2026
As Lead Product Designer at Vanguard Games, I take full ownership of the product design direction while growing and mentoring a passionate design team. My role bridges strategy, execution, and cross-functional collaboration to deliver user-centered, high-impact gaming experiences.
Key responsibilities and achievements:
• Led the end-to-end design process — from discovery and UX research to high-fidelity UI and developer handoff
• Defined and executed product design strategy aligned with business goals and user needs
• Mentored junior and mid-level designers, supporting their growth through regular feedback, 1:1s, and design reviews
• Built and scaled design systems to ensure visual and functional consistency
• Facilitated cross-functional alignment with product managers and developers through structured rituals and workshops
• Conducted usability tests to validate design decisions
• Collaborated on product roadmaps and contributed to strategic planning and prioritization
Product Designer
IQ Soft LLC
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Armenia, Yerevan
Dec 2023 - Sep 2025
As a Product Designer at IQSoft, I have contributed to a wide array of impactful projects, showcasing my ability to design innovative and user-centric solutions across various domains.
I spearheaded the creation of a mobile application for our company, redesigned the Craftbet.com platform, and am currently leading the redesign of our Admin Panel and Agent System—two complex internal products for which no direct competitors or best practices exist in the market. Leveraging my expertise in design and psychology, I crafted a more intuitive structure for our casino games and successfully redesigned the Colors game to enhance user engagement.
In addition, I am developing IQ Desk, our in-house project management platform designed to replace Jira, prioritizing efficiency and adaptability for our teams. I also revamped our Betshops platform, delivered comprehensive platforms for our partners, and refined the user experience of several of our systems to meet high industry standards.
These accomplishments highlight my versatility and commitment to delivering exceptional designs that drive business success and elevate user experiences.
UX/UI Designer
Guildify
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Russia, Moscow
Jun 2022 - May 2025
As a Product Designer at Guildify, I contributed to a diverse range of mobile applications, primarily in the AI domain, including projects like AI Avatar, TTSpeak, and AI Language. My work focused on crafting user-centered designs that seamlessly integrated advanced AI technologies into engaging and accessible experiences.
Additionally, I played a key role in developing Babylon.art, an NFT marketplace, and Partitura.io, a groundbreaking platform simplifying Web3 through Account Abstraction, Automated Workflows, and Intent-driven AI—transforming complex Web3 interactions into single-click, single-transaction processes.
Beyond these projects, I collaborated on various Web3, NFT, crypto, and iGaming initiatives, leveraging cutting-edge design practices to deliver exceptional digital experiences across diverse industries.
Product Designer
Choise.com
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Russia, Moscow
Apr 2021 - Jun 2022
As a Product Designer at Choise.com, a leading gateway crypto platform that seamlessly integrates CeFi and DeFi solutions CHOISE, I led the end-to-end design of their complex crypto dashboard. This involved creating intuitive UX/UI interfaces that enable users to effortlessly manage and monitor their cryptocurrency assets, including purchasing, swapping, and earning passive income.
My contributions enhanced user engagement and streamlined interactions within the platform, supporting Choise.com's vision of bridging centralized and decentralized finance for seamless crypto management.
Product Designer
Step.App
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Russia, Moscow
Aug 2020 - Mar 2021
As a Product Designer at Step App, a pioneering move-to-earn fitness platform, I spearheaded the design and implementation of the "Clash" feature—a competitive mode that enables users to engage in duels, enhancing user engagement and driving significant increases in in-app purchases and overall activity.
Additionally, I led a comprehensive redesign of the application's user interface, focusing on creating a more intuitive and visually appealing experience.
These enhancements contributed to a more engaging and user-friendly platform, aligning with Step App's mission to revolutionize fitness through innovative technology.
UX/UI Designer
Pixel IT Company
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Armenia, Yerevan
Apr 2020 - Jun 2020
As a UX/UI Designer at Pixel, I specialized in conducting comprehensive UX audits for complex products, such as AdChina, identifying critical improvements to enhance usability and user satisfaction. My responsibilities extended to creating intuitive designs for websites and gaming projects, ensuring seamless and engaging experiences for diverse audiences.
I also collaborated on Mentessa, a sophisticated platform aimed at streamlining workplace collaboration and knowledge sharing. My contributions focused on simplifying intricate workflows and delivering user-centric designs that align with the platform's mission to foster seamless communication and productivity.
These experiences allowed me to merge analytical problem-solving with creative design, contributing to innovative solutions across various industries and platforms.