about.
Charism is a Web3 / DeFi product within the Choise.com ecosystem, combining a liquidity aggregation layer with real-time crypto portfolio monitoring. The product is designed to help users manage, track, and interact with DeFi assets through a unified and transparent interface.
task and scope.
The objective was to redesign the existing MVP and evolve it into a fully-fledged product — one that is intuitive, competitive, and ready to scale. This included improving usability, clarifying product logic, and strengthening the overall visual and UX positioning within the DeFi market.
my role & impact.
I conducted a comprehensive UX/UI audit of the MVP, identifying usability gaps and opportunities for improvement. I redesigned key user flows and navigation, developed and validated UX hypotheses, and restructured the product logic to improve clarity and decision-making.
In parallel, I updated the visual system and UI in alignment with Choise.com guidelines and continued to support the product’s evolution as a design partner.
The MVP was transformed into a cohesive, scalable product with clearer logic, improved user experience, and a stronger visual presence in the competitive DeFi landscape.
