about.
Betshop is a B2B betting platform designed for managing sports betting operations in a shop-based environment. The system supports live and pre-match betting, match and market management, and real-time bet placement through an operator interface, enabling fast and accurate workflows for betshop staff.
task and scope.
The goal was to design and improve a complex betting interface that allows operators to efficiently browse sports events, manage markets, and place bets with minimal friction. The solution needed to handle large volumes of data, support real-time updates, and remain clear, reliable, and easy to use under high operational load.
my role and impact.
I worked on the UX and UI design of the betshop platform, focusing on optimizing key operator workflows such as match selection, market navigation, and bet placement. I structured dense data into clear, scannable layouts, improved filtering and search flows, and refined interaction patterns to reduce errors and speed up decision-making.
Through close collaboration with product and development teams, I helped deliver a more efficient and operator-friendly interface that improved usability, clarity, and overall performance in real betting scenarios.
