about.
Agency System is a complex internal B2B platform designed to manage partner relationships, roles, financial flows, and operational processes within the company’s ecosystem.
Unlike market-driven products, the system has no direct competitors or ready-made benchmarks, as it supports unique business logic tailored to internal workflows and partner structures.
The platform operates across multiple roles and access levels, requiring clarity, reliability, and scalability while handling sensitive operational and financial data.
task and scope.
The objective was to redesign the existing MVP into a fully scalable and intuitive product. The redesign needed to:
Improve overall UX and simplify complex workflows
Unify the visual language with other internal platforms
Expand functionality to support evolving business needs
Structure multi-role access and permissions more clearly
Establish a scalable foundation for long-term product growth
Develop a consistent design system for future iterations
Due to the absence of direct market analogues, the redesign required a research-driven and hypothesis-based approach rather than competitor referencing.
my role and impact.
I led the full UX/UI redesign process, starting with user research and validation.
The work was grounded in:
In-depth interviews with internal teams and partners
Usability testing sessions
A/B testing of key interface layers and flows
Based on research insights, I restructured the information architecture, redesigned user flows, and rebuilt the product logic to make complex processes more intuitive and predictable.
I designed new interaction patterns, clarified role-based access logic, and improved system transparency across operational and financial actions.
The redesign aligned the platform with our internal visual guidelines, ensuring consistency across all company products.
Before handoff to development, I conducted additional validation rounds, refined solutions based on testing feedback, and worked closely with engineers during implementation to ensure accuracy and usability integrity.
I also developed a comprehensive design system to support future scalability and maintain visual and structural consistency across updates.
The result was a more cohesive, scalable, and intuitive internal platform that better reflected real user workflows and strengthened the company’s unified product ecosystem.
